We are thrilled to announce that Optimiser CRM is now available on the Oracle Hospitality Integration Platform (OHIP). This ground breaking enhancement is already delivering immense benefits to our hospitality clients. This seamless fusion is designed to empower our clients using Opera Cloud PMS with enhanced functionality, improved efficiency, and a holistic view of their customer data.

Why This Integration Matters

In today’s competitive landscape, hotels need tools that not only streamline operations but also provide deeper insights into customer behaviour and preferences. The integration of Optimiser CRM with Opera Cloud achieves just that, offering a comprehensive solution to manage customer relationships and operational processes more effectively. It provides real-time insights into the efforts of sales team personnel and their impact on revenue.

Key Benefits of the Integration

1. Unified Customer Data

Say goodbye to data silos. With this integration, customer information from Opera Cloud is seamlessly synchronised with Optimiser CRM, ensuring a single source of truth for all customer interactions. The AI-enabled integration in Optimiser CRM ensures that duplicate data in PMS is automatically merged, preventing data duplication.

2. Real-Time Evaluation of Sales Activities ROI

Sales personnel can now view the outcomes of their activities in terms of revenue generated from contacts in real time within Optimiser CRM. This allows every effort made by sales personnel to be evaluated based on the revenue it brings to the business.

3. Identification of New Opportunities

Discover new accounts and contacts that were previously missed due to lack of visibility. Be proactive in looking after your VIP guests with better access to relevant data.

4. Attach Negotiated Rates to Corporate Clients

No need to log into PMS to attach negotiated rates to a corporate client. This can now be done directly from Optimiser CRM. Additionally, Optimiser CRM can evaluate the increase in rates for a client over the years and compare it with the revenue generated from the same client.

5. Enhanced Customer Insights

Leverage combined data to gain richer insights into customer preferences, behaviour, and history. This empowers your team to deliver personalised experiences that drive customer satisfaction and loyalty.

6. Streamlined Operations

Automate and streamline your workflows. From reservations and front-desk operations to marketing and sales efforts, this integration allows for smoother operations and improved efficiency across all departments.

7. Improved Collaboration

Facilitate better communication and collaboration among your teams. With integrated data and tools, your staff can work more cohesively, sharing insights and information effortlessly to enhance the overall guest experience.

Features You’ll Love

• Real-Time Data Sync: Automatic synchronization of customer data between Opera Cloud and Optimiser CRM.
• Advanced Reporting: Generate comprehensive reports that combine operational and customer data for deeper analysis.
• Personalised Marketing: Utilize integrated data to create targeted marketing campaigns that resonate with your audience.
• Enhanced Customer Service: Access complete customer profiles to provide exceptional service at every touchpoint.
• New Opportunities: Identify and convert new opportunities efficiently.

Getting Started

Integrating Optimiser CRM with Opera Cloud is straightforward and user-friendly. Our dedicated support team is available to assist you every step of the way, ensuring a smooth and successful integration process.

Join the Future of Customer Relationship Management

Elevate your business operations and customer management to new heights with the Optimiser CRM and Opera Cloud integration. Stay ahead of the competition by harnessing the power of unified data and streamlined processes.